4 Reasons Why You Should Shoot Behind the Scenes of Your Business

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There’s a reason why one of the most popular shows on the Discovery Channel has been going strong for a whopping 27 seasons. How It’s Made does exactly what it says on the tin: it steps into factories around the world to take viewers behind the scenes of the mysterious manufacturing processes which produce our seemingly mundane everyday items. (If you're curious to check out the series, this and this are good episodes to start with.) The series' appeal is clear: we, as human beings, are curious creatures. It's only natural that we'd wonder how the items we use every day are made. The same logic goes for businesses - what wouldn't you give to take a peek into the design process of the iPhone, for example?

Besides satiating curious minds however, here's why you should let people step behind the curtains of your operation through photos:

1. It showcases your quality

You can wax lyrical for days about your award-winning milkshake, or the hand-carved finish on your oak desks, but we all know that showing is better than telling. A simple photo album showing how your product comes to life will say it 10 times better (and quicker!) than a paragraph of text.

2. It’s easy on your resources

The terrific thing about “show, don’t tell” is that images do so much of the heavy lifting. Once you’ve hired a professional photographer to capture how and where your product is made, you can complete that story with little more than a short caption.

3. It can help to show the 'human' side of your business

Are you afraid of your brand seeming impersonal or unapproachable? Showing the people behind the scenes — from the pastry chef to the pen designer — allows not only your team's, but also your company's, personality to shine through.

4. It brings the intangible into the light

“But wait!”, we hear your cry. “We don’t manufacture bespoke bicycles or grow brightly-coloured organic vegetables that make photos pop!" Well, then, there's even more reason you should be engaging the power of behind the scenes imagery to help you tell your story.

Have you ever tried to describe the passion, dedication and commitment that goes into being an insurance salesperson using words? Now imagine a photo of you giving a client a detailed briefing and rundown of his policies over a post-work dinner. It's not hard to figure out which presentation of the concept would create a stronger impact in your new company brochure.

Over to you

Have you ever tried using photos which showcase the inner workings of your business? What types of images have worked best for you? We'd love to continue the conversation in the comments below!

5 Apps That Can Help Every SME Free Up Its Time

#samtan #productphotography - Good apps can help your business save time and increase its productivity
#samtan #productphotography - Good apps can help your business save time and increase its productivity

If your business is looking to increase its productivity and efficiency, these apps might be just what you need.

With apps becoming more powerful and prevalent, small business owners can now rely more on these savvy tools to help their businesses grow and run more smoothly.

Here are some web and mobile apps that can get you super-organised, connected and visible, contributing to your business’ success.

1. Keep Track of All Your Brilliant Ideas

Evernote

The basic version of Evernote, which is free, allows you to clip bits and pieces of information from the web, tag them for easy searching and, if necessary, alter them by adding  to them or condensing them or embedding photos, tables, audio and video. It can also be used for organic notes, journaling, to-do lists, contacts and even storage for emails that you want to keep handy.

2. Track Where Your Time is Going

Toggl

The Toggl timer tracks where every second of your time is going in just one click. It is ideal for those who need to log billable hours as you can track as many projects or clients as you want, allowing you to define priorities and assign focus.

Toggl is free for up to five users while its Pro version allows unlimited users and adds billable rates, subprojects and other features for US$9 a month.

3. Stay on the Same Page as Your Employees

Asana

This is basically a checklist app that allows projects to be tracked visually. You can reprioritise tasks, chat with team members, assign due dates, attach documents and files and choose notifications to receive. The app integrates with a slew of other services including Evernote, Google Drive, MailChimp, WordPress and Zendesk.

The basic version of Asana is free for up to 15 users while its premium version for an unlimited number of users is priced at US$8.33 a month.

4. Make an Impression by Managing and Tracking Your Customer Relationships

Streak

If your business uses Gmail or Google Apps, Streak is an app that integrates with both, helping you keep track of where you are in your business relationship (from just starting a pitch to completing the project). Streak allows you to view emails associated with each client directly within Streak, while a newsfeed keeps your team updated on the status of everything. Best of all? Streak’s basic service is free for up to five users.

5. Get the Perfect Shot – Source, Connect and Book Photographers All on One Platform

KODAKIT

Searching for a photographer to take your corporate shots, event photographs or more? KODAKIT is a service connecting businesses and consumers to photographers. Users can select the type of photography they want, review available photographer portfolios and customer ratings, book a photographer, pay and receive their images in a private cloud — all via the KODAKIT platform.

Basics of Sports Photography

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As the Rio 2016 summer Olympics are underway, KODAKIT will be examining the photography associated with the athlete's success and the basics to replicating the magazine covers. In general, professional sports photography is used for editorial purposes. Established sports photographers usually work for major newspapers, agencies or sports magazines. However, sports photography is also used for advertising to connect athletes to brands.

If you are interested in shooting sports photography you will need a DSLR camera with incredibly high shooting speeds and interchangeable lenses ranging from 15mm to 400mm or longer, depending on the sport. Longer focal length lenses are typically used to photograph action in sports such as football, while wide angle lenses can be used for sideline and close-up athlete photos like ping pong. Proper lenses are very important as they allow the photographer to keep up with the match during all situations. Both zoom and prime lenses are used; zoom lenses (generally in the 70–200, 75–300, 100–400 or 200-400 range) allow a greater range of framing.

Accessories you must have include a tripod for stability and extra batteries just in case.

The recommended camera bodies for modern sports photography have very fast auto focus and high burst rates, typically 8 frames per second or faster. The Nikon D5 and Canon EOS-1D X Mark II are the popular options in professional sports photography.

The main distinction is between outdoor sports and indoor sports – in outdoor sports the distance of boundaries are greater and lighting is brighter, while in indoor sports the distances are shortened and light tends to be dimmer. Accordingly, outdoor sports tend to have longer focal length long focus lenses with slower apertures, while indoor sports tend to have shorter lenses with faster apertures.

At big sporting events, professional photographers often shoot from VIP spots with the best views, usually as close to the action as possible. Most sports require the photographer to frame their images with speed and adjust camera settings spontaneously to prevent blurring or incorrect exposure. Some sports photographers like to play around with angles in their shots to give the game a unique effect.

Next time you feel inspired to pick up your camera, try to capture an upcoming sporting event and test your creativity!

3 Ways to Use Photography to Tell Your Business Story

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3 Ways to Use Photography to Tell Your Business Story

A picture paints a thousand words, and the same goes for your business. You can go to town when describing what your business is and all the goods and services it provides. However, if the visuals do not match the narrative, it is difficult for customers to connect with your brand.

And we are not just talking about a simple establishing shot of your restaurant or a sleek close-up of your products. The key in visual storytelling is, as the name suggests, to tell a good story. Here are a few ways to share yours with the world.

1) Set a Premise

Every story has a premise. Before a single picture is taken, ask yourself: What kind of story do you want to tell? For example, if you want to come across as a people-centric brand, feature your employees at work or play. Or if you want your café to be a cosy, family-friendly destination, feature a family at the bay window enjoying some drinks and grub.

2) Leave Room for Spontaneity

Beyond a company’s carefully curated marketing strategy, it is important to leave room for off-script moments you may want to capture and share with your customers. If the company is, say, having a casual pizza party on a Friday afternoon, capture these moments and show off the human side of your company as well. Sometimes a candid imperfect shot can sum you up perfectly.

3) Broadcast it

Everybody is jumping on the social media bandwagon, and so should you. Facebook and Instagram are the obvious choices because they are platforms built around visuals. Besides, instead of parking all the amazing images on your corporate website, social media is arguably the best way to broadcast them to the world and turn your story into a conversation.

Why Your Business Needs Professional Product Photographs

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How to Make Product Shots a Powerful Conversion Tool

Well, we can no longer feel superior to the humble goldfish: in 2015, scientists discovered that the average human attention span fell to just eight seconds (down from 12 in 2000). Goldfish, meanwhile, boast an attention span of nine seconds.

What does this mean for businesses? It means that now more than ever it’s vital to capture consumer attention quickly, with best-in-class visuals. You might have the greatest products in the world, but if your product photography is shot sloppily, viewers will click to another page before you can say “goldfish”.

So how can you use photography to increase conversion rates?

  • Mix Simplicity with Creativity For your main product shot, you may wish to stick to the same alignment and pattern for products, set against white backgrounds, for simple scrolling. But for additional shots, it is worth investing in shoots with a product strutting its stuff in its natural environment. Selling whisky, for example? Then set up your bottle with a glass on a leather-bound table so users can imagine themselves sipping your high-quality product.
  • Don’t Play With Colours Too Much Especially if you’re selling clothing, don’t use too many filters — people want to end up with the colour they saw in the photo, after all.
  • Does the Photo Showcase Your Product Strength? Maybe your USP is the intricacy of your handbag weave? In this case, you will want to offer close-ups that show off this feature. Or perhaps you’re proud that your smartwatch is the smallest on the market? Ensure photos show off your small scale — perhaps by placing a coin in shot for size comparison.
  • Use Mysterious Photos to Spur Action Not all product photography needs to be straightforward. You can create a sense of mystery — perhaps by showing a photo of your as-yet-unreleased product — with a clear call to action, like “Click here to see our new retail line in all its beauty.”

Want your photos to reach even more eyes? We live in a social media-dominated world, so why not add a “share” button to your most attractive visuals?

Photographers Take Note, The Seventh Month Is Here

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Just as the American's have Halloween, Singapore has the Hungry Ghost Festival (also known as Zhong Yuan Jie in Chinese) when the souls of spirits are believed to roam freely on earth. This period starts on the seventh month in the lunar calendar, and according to traditions these spirits can get up to some mischief if left ignored, so various offerings are made during this period. Special precautions are also observed.

If you take part in the festivities of the 7th month take note to avoid taking photographs in the evening.

According to superstitious beliefs, taking any photographs at night (including selfies and Instagram worthy vanity shots) during the Ghost Month is not advisable as it will direct spirits to associate with you.

Cameras have long been associated with spirits as various “ghost-like images”  captured in photographs have been at the topic of many debates. Traditional beliefs also state that the camera can 'record and trap' uninvited spirits.

Beware.

Feature Photo: http://www.theotherimage.com/ghosts-and-other-mysteries/

How to Make Food Picture Perfect

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How to Make Food Picture PerfectGetting food to look like eye-candy can be quite a challenge — so how do the professionals make it look so easy? Food photographer Jim Tan’s secret to getting that extra oomph factor in food photographs is engaging with the chef. This, he says, helps him understand the inspirations behind each food creation before the shooting starts. Here are some other tips to make it look like you are hanging out in the kitchen of a top chef.

#flypixar #jimtan
#flypixar #jimtan

Let in the Light

Besides giving food a wholesome feel, window light allows for pleasing contrasts and can help create fade-away effects as well as providing useful shadows. Try a variety of angles to see how the light affects the dish and to find the shots that stand out the most.

Playing with Angles

Play with angles to showcase the food differently, to add intrigue or a sense of playfulness. Some dishes look amazing when shot from overhead, while others like tiered food should be shot from a lower angle.  To prevent distortion, don’t shoot too wide. And what if you need to shoot a full table setting, multiple dishes or an obscure background element, while minimising negative space in the background? Try shooting slightly above sitting level.

Tell a Story

Showing the ingredients that go into a dish, and how the food is prepared, cooked, plated or garnished, adds an element of action to the photograph. When shooting a completed meal, use the ingredients or tools as props to add a new dimension to the photos.

Showcase Food Being Eaten

Ultimately, food is meant to be eaten. Showcasing this in a subtle way sends the signal that someone is enjoying it. A few well-placed scattered crumbs next to a half-eaten slice of cake with the whole cake in the background, an open sugar packet, or a half-way drunk espresso can add real-life dimension, and make the photo more visually enticing.

Fake It When Necessary

The motive is to excite the senses and whet the appetite of the viewers. Sometimes, it’s better to use ‘staged’ food instead of a real dish to make something look good. Always think about how a dish would look its best and what you might need to change about a recipe, or the food itself, to get your desired effect. Some food, such as meat that tends to dry out easily, can be lightly glazed with oil. This creates a glossy finish that will be attractive to the eyes. Likewise, steam creates a “piping hot” effect, suggesting that the dishes are freshly prepared.

Use Props and Models

Be aware that the types of cutlery and utensils, tablecloth, glassware and napkins can each subtly add to the mood and success of your shot. Equally, models can help create winning shots, if captured with the right pose or expression.

Companies Play a Part

Companies involved in food shoots can also help their photographers create enticing shots of their food. Tan says this ultimately requires good communication: “Discuss the type of look and feel you want with the photographer before the actual shoot,” he advises. “On the day of the shoot, company representatives should be on hand to facilitate the efficiency of the shoot by working with the photographer on contingency plans and props. Or helping with ideas that suddenly crop up while the shoot’s underway.”

As Tan says, these tips ultimately boil down to practice, and finding what work for you. “It really is up to individual preferences and the creativity of each photographer,” he notes. And with lots of practice, even amateurs can be well on the route to becoming accomplished photographers.

National Day Photo Shoot Survival Guide

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It's August 9th, Singapore's 51st birthday. National Day provides some stunning visuals for it's viewers. A sea of red t-shirts worn, flags being waved, fighter jets being flown, and fireworks to cap off the night.

Whether your into photography or not, it's fairly simple to capture the exciting happenings of the celebration if you follow our 4 step survival guide.

1. Make sure your phone is fully charged before you leave your house.

This goes without saying, but nevertheless is the most important. Nothing is worse than a dead phone battery on National Day. Bring a portable charger if your phone's battery doesn't last long.

2. Don't use HDR.

Go to your phone settings and manually disable HDR mode.

This is because, HDR does not perform well with photos with movement subject. If any of your subjects are moving HDR increases the chance of a blurry photo. HDR takes 3  pictures, so if your subject moves between the first and second shot, your final picture won't look nice. Bright and vivid colors are also not advised to be taken with HDR mode on. The lit up environment will appear washed out in the final result.

3. Wipe your camera lens!

Our smartphone is constantly in our pocket or bags, the lenses are bound to get some dust or dirt on them. You would be surprised how simply removing the extra oil build up from fingerprints on your camera lens can make such a big difference in your shots.

4. Incorporate composition rules.

Composition is key to taking attractive pictures. Basic composition like leading lines, Rule of Third, scaling, framing are just some of the elements you can incorporate. Equally as important are lighting and angles. Using unique angles to capture your subject can make it more interesting. A different point of view sometimes highlights overlooked details in generic shots. Don’t be afraid look funny in a crouching position to get that perfect angle of an overhead flying jet.

 

If you follow these four simple tips, you will be well on your way to looking at and sharing photographs that you are truly proud of :)

 

Interior Photography: More than Meets the Eye

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Room with a View: 5 Ways to Make Your Interior Shots SingHow do you create eye-catching, interesting and dynamic images of interior spaces? Here are five tips to shoot stunning interiors like a pro:

  1. Organise, Plan and Stage Where Necessary

Our brains are very good at disregarding a little bit of clutter to see the big picture. However, while we are great at filtering out unnecessary stuff like a coffee table in disarray or unfluffed pillows, it is a very different story when it comes to a photograph.

In photography, everything must be placed very deliberately or the flaws in the room become extremely obvious. Spending some time to plan your shot and straighten, align, move, declutter and/or organise everything possible beforehand, helps ensure you nail your shot.

Some things to look out for include: crooked lampshades, uneven bedspreads, misaligned furniture, carpets and chairs and crooked vertical lines. Ask yourself how the angles of the room align with its furnishings. Sometimes, staging a shot with props like a bowl of fruit can add a dash of life to your photo. Thinking this through will save you endless amounts of time wasted on photoshopping your image later.

  1. Let There Be Light

Very often, lighting is one of the main features of interior spaces, so use it to get that perfect shot. Remember: exposure is critical to snapping a successful image. There are a number of reasons why lighting a space will improve the look and feel of the photograph. Not adding your own light to a space may leave you at the mercy of poorly designed interiors, bad exterior lighting and other factors that are beyond your control.

It is also one of the best ways to improve your photo’s mood, feel emotion, contrast and impact. Learning to control light is the single most important skill that you can own in your repertoire. However, don’t ignore natural light if it works for your shot. Before reaching for the light switch and additional lighting, think about the best angle and the lighting available. Sometimes it all comes down to timing: a kitchen that looks grimly dim at noon might look warm and inviting when morning light peeks through the curtains.

  1. Making the Best of Small Spaces

When taking shots of small rooms, go for a wide-angle lens to make the room look bigger — but avoid the pitfalls here. Going too wide may cost you interesting details.

If your space is extremely confined, shuffle the camera and tripod into a corner with just enough room to see the LCD.

  1. The Devil’s in the Detail

Great photography is almost always about capturing something eye-catching, whether it’s an abstract from a larger composition, an entire object or just a quirky object that stands out to you. Whatever it is, think about maximising the detail.

  1. Control Reflections

Reflective surfaces can bring an interior to life and make great photos. But be aware of reflections (including your own) as they can be huge eyesores. Use the self-timer when necessary. Polarising filters can also be useful here.

Funny Fridays V.4

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As the work week comes to a close, KODAKIT aims to make your Friday a little bit better. In our new weekly segment we will be sharing the funniest pictures compiled by everybody in our office. Share them with your friends, family, and colleagues! Spread the love of laughter! http://i.imgur.com/Bs5jtNz.jpg

http://i.imgur.com/aCskJQB.jpg

http://i.imgur.com/ljSyz5n.jpg

https://i.imgur.com/PvqAS6j.jpg

http://i.imgur.com/tZkP6eS.jpg

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Happy Friday :)

 

Millennial Speaks on Film in the Digital Age

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KODAKIT linked up with registered photographer Kirpa Mohr, age 19, to discuss with her everything about film photography. 

What's something interesting about film photography that people might not know?

I recently found out that film is also being used to photograph top secret information to avoid interception in the cyber hacker world which is really cool. Most people also don't know that you can develop film at home, given the proper equipment.

Why do you choose to use film over digital? 

I feel that I become more invested in my work (photography) when more effort is put into it. You make every shot count, as there isn't a deleting and clearing storage option.  Film photography is an art, which provides a raw and authentic aesthetic.

Can film photography be incorporated in business in 2016?

It depends on the business. Of course in the digital age of the internet you won't be mailing prints back and forth to your client without them thinking you're 100 years old. However, if your business is niche and has a 'vintage' feel, you can use film to your advantage in adding authenticity.

Do you see film photography dying in the next few decades?

Depends, if there is a demand the supply will remain. Many subcultures all around the world have adopted film as a medium to showcase work.  Film has been kept alive for decades, and has been passed down through generations. I really don't see it dying until the demand dies. It doesn't help that film development shops have become nearly extinct in Singapore.

Making the Most of GIFS

GIFS, we've all seen them on the internet. Typically 10-20 seconds of content intended to be looped over-and-over again until the viewer clicks on something else. http://i.imgur.com/lRpYOFS.gifv

Unlike video, GIFS appeal to the attention span of the average online user. They're short, sweet, and to the point. There is no need for fast-forwarding of any kind.

GIFS main advantage is that they do not require to be clicked on to play, making whatever you want displayed appear instantly for the viewer. After a couple hours of still picture browsing, GIFS do an exceptional job of grabbing the online viewer's attention by nature.

They have also been proven incredibly effective when incorporated in businesses in every market.

Say you just opened a restaurant and want to display your menu for your website, instead of using tradition photography imagine how inciting a GIF would be of your platter revolving in a never ending cycle.

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In a world of similar products and services, it's best to use uniqueness in your advertising approach.

GIF file formats have been around since 1987, but more recently we were introduced to Apple's latest innovation called 'Live Photos'. Effectively, the camera starts capturing the picture you're taking 1.5 seconds before and after the picture was taken. However, this feature is only found in the iPhone 6S. Now, with this extra 'footage' Apple's software forms a mini GIF for you to loop and share to all your friends. Similarly, Instagram's recently created Boomerang, also displays the power of GIFS in social media.

Spice up your business or social media timeline, use GIFS! They're guaranteed to grow your online presence.

 

 

 

Homeowner Hour: Increasing Your Value in Decreased Time

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Here at KODAKIT, we aim to help homeowners and realtors to stage their property to look ‘perfectly realistic’ in real estate photography. Homeowner Hour was created to educate and guide those who don’t know where to start in making their property look beautiful. Knowing that 92% of home buyers use the Internet as part of their home search, photos in your listing are a crucial factor in the home's selling price, how long it's on the market , or if it even sell at all.

Logically, a better-photographed home will sell faster. This is because more people are enticed to visit a property knowing what to expect before they step foot inside.

Homes listed between $200,000 and $1 million sold on average $3,400 to $11,200 more relative to their list prices when the listing contained photos taken a DSLR camera.

Focusing on the luxury house market, professionally photographed homes valued at more than $1 million sold at prices similar to those with amateur photographs. In the luxury house market, quality photos are a necessity.

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Across all price tiers, homes photographed with DSLR cameras were more likely to sell within six months than homes with mediocre photos.

In the $400,000 to $500,000 price range, 64% of homes with DSLR photos sold within six months, compared to 46% of homes with mediocre photos.

For those million dollar homes which take years of patience to sell, 35% of professionally photographed homes sold in six months, compared to 30 percent of homes with mediocre photos.

As you can see, getting good real estate photography done to your property directly correlates to a higher selling price and faster sale. Do yourself a favour, it will pay off in the long run.

(Source: https://www.redfin.com/blog/2013/12/professional-photos-2013.html)

Funny Fridays V.3

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As the work week comes to a close, KODAKIT aims to make your Friday a little bit better. In our new weekly segment we will be sharing the funniest pictures compiled by everybody in our office. Share them with your friends, family, and colleagues! Spread the love of laughter!  

http://imgur.com/sRYgVXm

http://imgur.com/l1ODL6f

http://imgur.com/tPQUJnW

 

http://i.imgur.com/BZ6HTf5.jpg

http://imgur.com/zCYsAnF

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Happy Friday :)

 

 

Funny Fridays V.2

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As the work week comes to a close, KODAKIT aims to make your Friday a little bit better. In our new weekly segment we will be sharing the funniest pictures compiled by everybody in our office. Share them with your friends, family, and colleagues! Spread the love of laughter! http://i.imgur.com/6uhAx81.jpg

https://i.imgur.com/oRkMeXY.jpg

http://i.imgur.com/648vonS.png

http://i.imgur.com/Mg8ZNKY.jpg

http://i.imgur.com/gR6DKnx.jpg

http://i.imgur.com/vqDbQrv.jpg

 

Happy Friday :)

 

HomeOwner Hour: Understanding Your Target Market

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Here at KODAKIT, we aim to help homeowners and realtors to stage their property to look ‘perfectly realistic’ in real estate photography. Homeowner Hour was created to educate and guide those who don’t know where to start in making their property look beautiful. So who's buying property these days?

Millennials. They make up the largest group of first time home buyers at 68%. Of those, 95% of Millennial buyers start their search online. The days of "for sale" signs and word of mouth sales are far in the past.

Millennials were surveyed and asked which piece of online information about property listings was most important in making their decision:

  • 83% photos
  • 79% detailed information about the property
  • 41% interactive maps very useful
  • 40% virtual tours
  • 37% neighbourhood information

Millennials, are very visual interpreters. They prefer pictures and videos over text most of the time. Visual information which is put directly in front of their faces is absorbed easier. Their limited attention span of online browsing allows for media to be quickly cycled through if deemed useless.

Terrible pictures of an interesting property? Next. Interactive tour (shot on a 360 degree camera) showing a cluttered & messy living setting? Instant Next.

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The 'Don't tell me, show me instead' mentality is present in almost every millennial.

The reality is that millennials are in pursuit of perfection whether they're entitled to it or not. That which looks nice on the surface will get the millennial stamp of approval online.

So please, do yourself a favour. Get some real estate professional photography done before listing a property. Not only will the photographer make images you are happy to share, it'll also increase your chance of a sale.

Sources:

NAR Home Buyer and Seller Generational Trends Report 2015 & 2014 Profile of Home Buyers and Sellers

www.realtor.org/reports/real-estate-in-a-digital-age

Funny Fridays

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As the work week comes to a close, KODAKIT aims to make your Friday a little bit better. In our new weekly segment we will be sharing the funniest pictures compiled by everybody in our office. Share them with your friends, family, and colleagues! Spread the love of laughter!  

http://imgur.com/IEnq1HT

http://imgur.com/55M5dQS

http://i.imgur.com/v4zNqUG.jpg

http://i.imgur.com/5D2wwqr.jpg

http://i.imgur.com/C6CQ9iX.jpg

http://imgur.com/XexsVqQ

httpstylishlisa.comfunnyhilarious-wedding-photos

http://stylishlisa.com/funny/hilarious-wedding-photos/

Happy Friday :)

Homeowner Hour: The Little Things

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Here at KODAKIT, we aim to help homeowners and realtors to stage their property to look ‘perfectly realistic’ in real estate photography. Homeowner Hour was created to educate and guide those who don't know where to start in making their property look beautiful. When staging photography for anything, the little things hold a significant impact on the way people interpret images.  This is especially important in real estate photography, where your images will be carefully examined by serious potential buyers or tenants.

Well what are the little things?

To start, styling a property is rather simple but takes time, effort and good taste. You don't need to be an interior designer to be successful at making a place look photogenic.

If the property you are photographing is not styled prior to your shoot, here are a few things you can do that will certainly make a difference.

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Firstly, make sure the room entire house is clean and tidy. This is the most elementary thing you could do to show you are serious about selling or renting out your property. We found that cluttered properties tend to provide undesired photographic results due to the owner’s negligence to tidy up.

Next, a small flower arrangement always adds value to a living space. They can be real or artificial, but we have found that there are no specific flower types that you should seek. Instead, find a type that compliments the colour of the walls and furniture.

Styling extends to the bedroom by simply making sure the bed is wrinkle-free and pillows are organized and have that puffed and fluffedup look and feel. Nothing looks more satisfying than a bed which has freshly been made.

Finally, please ensure that the bathroom has recently been cleaned from top to bottom. Toiletries should be cleared completely, toilet seat should be down, and avoid bathing before the photo shoot to ensure there won't be condensation covering the mirrors.

Homeowner Hour: Lighting

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Here at KODAKIT, we aim to help homeowners and realtors to stage their property to look ‘perfectly realistic’ in real estate photography. Homeowner Hour was created to educate and guide those who don't know where to start in making their property look beautiful. Today's focus revolves around one of the most important aspects of real estate photography, lighting. Good lighting could make or break your property in pictures.

Mother nature is your best friend as it produces natural light. The combination of the sun, clouds and various greenery brings dull environments to life.

Here are some tips on how to achieve the best natural lighting:

  1. Clean your windows with a wet rag, avoid glass cleaner
  2. Tie your curtains back to not block any light
  3. Try to arrange the photo shoot between the hours of 4:00 and 6:00 p.m. This is the golden hour of the sun, where it shines at optimal brightness
  4. Try avoiding artificial light at all costs as it typically produces harsh shadows in the room.
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Notice how in this picture artificial light produced a shadow of the couch, television and table. You can also see that the photo was taken at night, so the reflection of the room can be seen in the glass door. Although the room is beautifully staged, the lighting has lots of room for improvement.

Interview with Leo Wu, Real Estate Photographer

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Our team had a brief interview with Leo Wu this week to discuss the importance of real estate photography. Below is a list of our questions and a summary of his responses. Leo has done 11 photo shoots with KODAKIT in collaboration with Singapore's leading Property listing website.  

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How is real estate photography different from any other form of photo taking?

Real estate photography allows me to take time to properly construct my shots, unlike events or weddings. When it comes to interior photography, I feel that lines and perspective are very important. I need to make sure the space in the apartment is not distorted to not give wrong impressions. The camera needs to be very level, I always check that the camera is on level with the ground. With real estate photography, there is no real moment, you need to create it yourself.

Do photographers keep tabs on the real estate market? What trends do you see in the future?

I don’t really keep tabs on the market, but I know a few agents who told me the market is currently overloaded with new competition. Agents need to do something different to stand out. 360-degree video is gaining popularity in virtual tour form. In the past it was easy, but now people want to experience the apartment using multimedia.

What are some tips you can give to homeowners on how to improve the appearance of their property in photos?

They really need to tidy up the place. Small touches as simple as changing a dirty table cloth could be the difference between a sale and no sale, so be thorough. When it comes to renting a property, fixtures and furniture are very important to maintaining a presentable look. When it comes to selling, the property and space is more important for buyers. So you should be emphasizing your property on its strengths.