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Here at KODAKIT, we aim to help homeowners and realtors to stage their property to look ‘perfectly realistic’ in real estate photography. Homeowner Hour was created to educate and guide those who don't know where to start in making their property look beautiful. Today's focus revolves around one of the most important aspects of real estate photography, lighting. Good lighting could make or break your property in pictures.

Mother nature is your best friend as it produces natural light. The combination of the sun, clouds and various greenery brings dull environments to life.

Here are some tips on how to achieve the best natural lighting:

  1. Clean your windows with a wet rag, avoid glass cleaner
  2. Tie your curtains back to not block any light
  3. Try to arrange the photo shoot between the hours of 4:00 and 6:00 p.m. This is the golden hour of the sun, where it shines at optimal brightness
  4. Try avoiding artificial light at all costs as it typically produces harsh shadows in the room.
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Notice how in this picture artificial light produced a shadow of the couch, television and table. You can also see that the photo was taken at night, so the reflection of the room can be seen in the glass door. Although the room is beautifully staged, the lighting has lots of room for improvement.